You have a web site or blog where you have posted Adsense ads. In order to maximize on your Adsense earnings, you have taken the trouble to research important keywords that attract the highest paying Adsense ads. The whole idea is so that the same number of clicks you already have happening at your site can earn you many more times the current revenue you have.
There is, of course, no problem with that goal except that you have a different set of keywords which are designed to attract massive traffic from search engines. Naturally, the more traffic your site receives, the higher the chances of somebody clicking on your Adsense ads. In other words higher traffic always means higher revenue from Adsense ads.
So the big question is, to which particular keywords should you give priority? Should you concentrate on the Adsense keywords to attract high-paying Adsense ads to your site, or the SEO keywords to ensure massive traffic coming in from leading search engines?
There are those who swear by a few, targeted keyword phrases to attract high-paying Adsense keywords. The little known truth about this approach is that apart from there being no guarantee that you will actually get the particular valuable ads that you seek, Adsense does not pay the same commission for clicks on every site. The clever Google Adsense system is designed to pay more for clicks with a higher chance of being converted into sales. This brings up some critical issues. One includes the fact that the more targeted the traffic of a certain site is for particular keywords, the higher the chances of the clicks happening at the site turning into actual sales.
This seems to support the strategy of a site concentrating most of their efforts on attracting as much targeted traffic on their site as they possibly can because this, by itself, will automatically raise the value of clicks on the Adsense ads that they are already displaying.