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Why Putting All Your Eggs In The Google Search Engine Basket Is Suicide

Many online entrepreneurs have made a deliberate effort to concentrate all their online marketing efforts on the Google search engine and have not only completely ignored the other search engines, but have also completely shunned any other marketing strategy or methods.

While it is true that concentrating and focusing all one's efforts on the Google search engine has brought many people some fantastic rewards and quick riches, the truth is that this is not only a poor marketing strategy but it is plain suicide. Little wonder that so many webmasters are having sleepless nights and don't have a single clue about what they should do with all the rapid and constant, relentless changes that we are now seeing in leading search engines.

It is common sense not to put all one's eggs in one basket. It is a principle of life, it is the reason why insurance cover makes so much sense. Yet, so many intelligent online entrepreneurs have had no qualms about spending their entire waking hours working away on their Google Search engine marketing plans and strategies. Many of these entrepreneurs have completely been swept off balance by the Google Search engine's so called "Big daddy" updates that have seen many lose their treasured top ten perches that were previously driving in loads of traffic, virtually overnight.

There is nothing wrong with having a particular strategy and marketing plan for the Google Search engine. In fact it makes sense for anybody with an online presence to do so. However it is important for a webmaster or blogger to ensure that they have a long list of marketing methods and tools that they are putting to use other than the strategy that involves the Google Search engine.

It is also important to constantly test each tool being used to see what kind of results it is bringing in. The tools or strategy that does not work or yield any significant results can then be quickly discarded. You will quickly find that there is great benefit in not relying entirely on your Google Search engine marketing strategy.