Should my business register multiple domains?

Solid, Viable Reasons For Registering Multiple Domain Names

More often than not we are witnessing webmasters getting into the futile exercise of registering dozens of domain names. While domain names are inexpensive to register, when one registers multiple domain names, the small amounts quickly add up to a huge bill in wasted financial resources that would have been put to better use elsewhere.

It is important here to take a closer look at the instances where registering more than one domain name is justified. Assuming that you do not have a good web analytics reporting system to help you track your incoming traffic, registering a domain name around your advertising campaign that does not have to contain the name of your company can make sense. In fact, you can get a better response than when you have an ugly extension sticking out at the end of your domain name indicating that it is for tracking purposes.

The other good reason for registering multiple domain names is for use in your email marketing. Genuine opt-in email sometimes gets flagged as spam and sometimes this can lead to your main email being blocked. It is therefore a good precaution to use a separate domain name for all your email marketing.

These are two main reasons for registering extra domain names. Actually there are not many others. Remember that extra domain names will not help you rank better with search engines, as some webmasters have been led to believe (I kid you not).