Register multiple domains for marketing

When Is The Right Time To Secure Multiple Domains?

Many domain name experts and gurus advice against securing multiple domain names. Especially for speculative purposes. However there are many times when it does makes sense to go against this advice and actually secure multiple domain names for yourself.

You can for instance secure multiple domain names to capture type-in traffic. Type-in traffic is the traffic from folks who type in a web site name directly at the address bar rather than go to a search engine. The truth of the matter is that this kind of traffic can be enormous and well worth targeting by securing several domain names that are popular with type-in traffic.

Another reason for purchasing multiple domains is to include and cover all possible misspellings of your main domain name. This can also end up bagging you plenty of valuable traffic using a simple re-direct to your main site. You should also consider plurals and or singular versions of your domain name. It is interesting how so many webmasters forget this one which should in fact be much more obvious than the other ones.

Sometimes for marketing reasons, it may also be a good idea to purchase a hyphenated domain version of your main site. This will prevent anybody a competitor from securing it and stealing your branding and all the hard work you will have naturally put into it over the years. There is of course also the option of using the domain for other marketing activities where you do not want to involve your main domain name or site.

All these listed here are genuine reasons to secure multi domains related to your main domain name and site. The aim is to protect yourself from the increasing dangers out there, but you should also be able to bag traffic that would have otherwise missed you and ended up elsewhere—most likely at your competitors door step.