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There are ways to promote a domain that is not SEO friendly.
There are plenty of tips these days on the web on how to promote a search engine optimized domain name choice. However the truth is that not everybody opts for such a domain name. There are many who choose a domain name that is NOT SEO-friendly and still need to promote it. Sadly there isn't much in the way of tips online for this kind of option.
Yet we have plenty of example of domain names that were never based on any popular keywords that ended up being extremely successful. There is Yahoo, Google, Paypal and Ebay to name a few. Today these sites' names have become popular keyword phrases capable of attracting tons of traffic from search engines.
The first thing you must remember is that although having important keyword phrases incorporated into a domain name, the truth is that the keywords can be incorporated into your site in a number of other ways other than being a part of site domain name. For instance they can be inserted into the sites mega tags for easy and quick recognition by search engine robots whenever they scan your pages. A wide range of specific keywords that will collectively attract much more traffic than just the domain title, can be knitted into the content in the various pages posted at your site.
Then you can also advertise your domain name regularly in popular online classified ad sites, as well as generate promotional articles to promote your non-seo-friendly domain name. Generally you can still successfully promote a domain name not based on keywords using free online advertising methods. However if you have a small budget to spare Google ppc (pay-per-click) adwords can also be very effective.
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