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Domain Name Power

The Power Of Selecting A Domain Name Based On Your Best Keyword Phrase

Just how important is it to base a domain name on an important keyword or keyword phrase related to the market of a certain web site? Exactly what sort of difference does it make in the traffic volumes received?

People should be able to get an idea from the way many webmasters fight so hard to land some certain domain names. The fact that they are prepared to go into so much trouble to land a certain domain name should provide a clue as to the sort of impact that we are talking about here.

The facts are that search engine robots quickly see the keyword in the domain name before any other content in the site and use this information to rank the site very highly. Unfortunately this strategy has also attracted the interest of spammers and the result is that numerous spam blogs or splogs as they are referred usually have important keywords as part of their domain address. This led to a rumor recently that search engines were clamping down on sites whose domains were based on keywords. These rumors predictably proved to be false because there are numerous well love sites online that have successfully used this domain name strategy for many years.

Details of the algorithms used by leading search engines to decide the rankings of sites in search engine results is of course secret. However we can confidently say without any hesitation that having a domain name that is an important keyword or keyword phrase for one’s industry is important and has a major impact on the way a site will be ranked. In fact so huge is the impact that it could mean a difference in hundreds of thousands of hits.

This is a very important tip to remember especially if you are getting some new blogs registered to help drive traffic to your web sites.

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