Article Directories and Your Domain Name

Why Most Articles Marketing Directories Don't Work

There is no denying the fact that article marketing has been given a bad name by many would-be online entrepreneurs who have previously tried posting their articles at leading article directories. The truth is that many of them have ended up with nothing to show for the hours and hours invested in carrying out the rather time consuming exercise of posting articles at many different article directories, all whom have slightly different rules and format requirements.

Article marketing works and is very effective in generating lots of targeted traffic to one's site. However it is also true to say that most article directories do not deliver. You will post an article at many of them and never hear about it again. It will never show up in your site statistics as having referred traffic and neither will your article page at the directory end up in a high ranking at some article directory. In short, it will end up being a total waste of time and effort spent posting your article at the article directory.

It is important to understand why most article directories don't work because posting your articles at effective article directories is a crucial part of article marketing.

Unfortunately, the main motive in setting up an article directory for most people is to gain a high search engine ranking and more Google Adsense revenue without caring about the people who have posted their articles at the site. Webmasters know that the short cut to more Adsense earnings is to create as many search engine indexed pages as possible at your site which dramatically increases both the traffic from search engines and the chances of your Adsense ads getting clicked. The result is that both their traffic and Adsense revenues increase dramatically.

This is sharp contrast to the very few serious article directories that have a strategy and marketing plan on how to increase the visibility of articles posted at their site through using such tools as RSS (really simple syndication).

To succeed with your article marketing campaigns, don't just post your articles anywhere without doing any research first. Choose wisely the article directories that you intend to use, because the numbers of article directories popping up are increasing on a daily basis and the more professional ones will develop the successful partnerships that your articles need for popularity.